The Best CRM Software of 2017

We all manage our respective contact lists in various ways, from the old-fashioned Rolodex to a Microsoft Excel spreadsheet or our smartphone address book. Even though these are easy options, they don't do much beyond just listing names, addresses, and a few personal details. Successful business owners know they need more than just a contact list in order to make the most out of every personal relationship.

Customer relationship management (CRM) software is a contact list with a brain. It not only records your customers' contact information, but it remembers the details of your relationship and every interaction—whether by phone or email, and nowadays across other channels such as social media or even your customer helpdesk. That information is a gold mine of opportunity, allowing you to identify prospects for up- or cross-sell, convert existing customers to new products or services, target new marketing, or even track invoices. Choosing the right CRM software for your business can dramatically improve your team's collaborationand productivity, increase sales, and heighten customer satisfaction.